BRANDING // DESIGNING THE HODDERSCAPE DODO

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THE HODDERSCAPE DODO

Logo design for Hodder & Stoughton publishers Hodderscape books. Simple, very stylized dodo icon followed by the word 'Hodderscape' in black and blue text.

HODDER & STOUGHTON BRANDING

We need a dodos. Lots of Dodos. High Fantasy dodos. Steampunk dodos. Science Fiction dodos. Possibly with hats.

– Anne C. Perry. Editor. –

Sometime you’re lucky enough to be offer nice jobs. Jobs where you just can’t wait to get started because the idea is so much fun. And when the brief says ‘We need a dodo.’ You can totally count me in.It turns out that the lovely folk at Hodder & Stoughton have exciting, new plans for Hodderscape – their online community for all things Science Fiction, fantasy and horror. They’d like a new logo. A dodo. Apparently Jasper Fforde is naming said dodo. Erm… so no pressure there then.

And, as Hodder & Stoughton have a huge range of genre fiction, Mr Dodo needed to take an interest in all of their work. Meet science fiction, fantasy steampunk, horror and a whole load more dodos! Personally I really liked the idea that the dodo went off and was part of Hodderscape’s fictional worlds. As the logo needed to be suitable for use on anything, from avatars to posters, I’d kept him very simple. So when the design needed a typographical treatment? A nice sans serif please.

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